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Rural Himachal Rocks! Omkar Goswami
Himachal Pradesh’ economic success seems to have been a well kept secret. If you were to ask most people on which parts of rural India they consider better-off, the typical answers would cover Punjab, Haryana, Western UP, some parts of Gujarat, the Konkan districts and Kerala. Only few would refer to Himachal. Yet, on almost all economic indicators that you might chose to consider, rural Himachal scores very high, and many of its districts belong to the top 50 of India’s.
For the last two years, my colleagues and I at CERG Advisory have been collecting, digitising, harmonising and analysing huge amounts of data on rural India — diverse information that start at the level of the state and drills right down to villages. And everything that we have examined clearly shows that most districts of Himachal rank among the best. Here are some sample questions to tickle your fancy.
Did you know that…
If one were to cull out all key assets and amenities such as electricity, TV, two-wheelers, proximity to water, toilet and bathroom facilities, bank accounts and the like, and create a composite score for these across all districts in India, rural Himachal performs spectacularly well. As many as 11 of its 12 districts rank among the top 100 in India. Two of them are among the top 30; another rank between 31 and 65; one district ranks 92nd; and only one, Chamba, ranks below 100.
Why then is this not a focus state for many players who want to make their mark in rural India — a geography that everyone considers to be the place of real action? The reason I have heard is that the population is not large enough. That’s bosh. Even if one were to ignore the far-flung districts of Kinnaur, Lahaul & Spiti and net out Chamba because it ranks below 100, one would still be looking at a market of over 1 million households. People who are way better-off than most parts of rural India, and wanting goods, services and amenities of our urban pockets. Not focusing on Himachal is lazy marketing. Its like saying, “I don’t want to make money”. And, by the way, Uttaranchal also rocks!
Published: Business World, February 2006
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